Earth - 2'7" X 7'3" Indoor, Outdoor Area Rug - Jute, Jute

The Earth runner is designed for homes that want a grounded, natural look in narrow spaces — ideal for hallways, entryways, mudrooms, and covered porches. Its low-profile, tightly woven surface gives the warm texture of natural fiber while staying practical for everyday traffic, pets, and shoes. The neutral light-brown/goldenrod tone pairs easily with wood, wicker, and coastal-leaning palettes.

Built from jute with a tight basketweave visible across the face, this runner lays flat and keeps a clean silhouette underfoot. It arrives fully assembled for instant placement and brings an organic, casual feel without demanding high maintenance — a simple way to add texture and warmth to transitional and modern-rustic interiors.

Key benefits

• Jute weave adds tactile warmth and visual depth to narrow spaces without heavy pile.
• Sits flat for easy walking, pet traffic, and placement beneath doors or furniture legs.
• Fully assembled — no setup required; place, pad, and enjoy.
• Neutral light-brown/goldenrod tone complements wood, rattan, and stone finishes.

Details & Dimensions

• Overall size: 2'7" × 7'3" (31" × 87" — 78.7 cm × 221.0 cm).
• Shape: Rectangular runner, low profile.
• Material: Jute face and construction (natural fiber).
• Color & finish: Light brown with goldenrod undertones and a natural matte texture; slight color variation is normal with natural fibers and across screens.
• Assembly: Fully assembled — ready to use out of the box.
• Included: One runner (sold individually).
• Brand & category: Icona Home Decor — Runner Rugs / Accents.
• SKU / product IDs: Internal product SKUs available on product page metadata.

Care & maintenance

Jute is a durable natural fiber but requires gentle care: vacuum regularly with a suction-only setting (no beater bar) to remove debris and prevent grit buildup. Blot spills immediately with a dry cloth; avoid soaking. For outdoor-covered use, bring indoors during heavy rain or prolonged damp conditions to prevent fiber breakdown. A non-slip rug pad is recommended to keep the runner in place and reduce wear.

Sustainability & safety

Made from natural jute fibers, this runner offers a low-impact aesthetic from renewable material. Natural fiber rugs can shed lightly at first wear; routine vacuuming reduces any loose fibers. Because this is a low-profile runner, a rug pad is recommended to prevent slipping and shifting on hard floors.